Verlo Mattress

Franchisee Contacts Former Franchisees

Franchise Information

Source: File #6140109

FDD Issued: May 2, 2024

Extracted: Feb 12, 2026

Franchisor Details

Name: FWR, LLC

Parent: FWR Holdings, LLC

Address: 301 N. Broadway, Suite 300, Milwaukee, Wisconsin 53202

Phone: 4145858900

Website: www.verlo.com

Franchising Since: 1989

Industry & Qualifications

Industry

Retail

Franchise Fee

$30,000 - $50,000

Royalty

5.0%

Ad Fund: 2.5%

Total Investment

$239K - $784K

Outlet Information

Total Outlets

Franchised

Company-Owned

Opened (Last Year)

Closed (Last Year)

-1

Churn Breakdown (Last Year)

Terminations

Non-Renewals

Ceased Ops

Transfers

Reacquired

Item 19 (Financial Performance)

Disclosed

Data from 13 Verlo Mattress franchisees (76% of total) operating 21 Factory Asse...

Financial Performance (Item 19)

Avg Unit Volume

$1,608,140

Median

$1,385,179

Highest

$2,948,357

Lowest

$578,481

% Achieving Avg

31.0%

Sample Size

13 units

Unit Economics

Gross Margin

67.0%

Labor Cost

15.0%

COGS

33.0%

Rent/Occupancy

8.0%

Avg Ticket

$1,441.92

Legal History

Litigation: None

Bankruptcy: None

Number	File name	Source State	Filing Date	Actions
9095	CA_9095.pdf	CA	Jul 3, 2017	View · Download
12179	CA_12179.pdf	CA	May 31, 2018	View · Download
15273	CA_15273.pdf	CA	May 29, 2019	View · Download
22860	386530_Franchise__Verlo_Mattress_EFDID__386530_North Dakota_22860.pdf	ND	—	View · Download
75029	386530_Franchise__Verlo_Mattress_EFDID__386530_Rhode Island_75029.pdf	RI	—	View · Download
77789	386530_Franchise__Verlo_Mattress_EFDID__386530_North Dakota_77789.pdf	ND	—	View · Download
155864	386530_Franchise__Verlo_Mattress_EFDID__386530_Virginia_155864.pdf	VA	—	View · Download
159015	386530_Franchise__Verlo_Mattress_EFDID__386530_North Dakota_159015.pdf	ND	—	View · Download
636536	636536_fwr--llc.pdf	WI	—	View · Download
639343	639343_fwr--llc.pdf	WI	—	View · Download
6140109	MN_31562-202405-08_fwr-llc.pdf	MN	Oct 18, 2024	View · Download

Showing 1–11 of 11 files.