Verlo Mattress

Franchise Information

Source: File #159015

FDD Issued: May 2, 2024

Extracted: Feb 21, 2026

Franchisor Details

Name: FWR, LLC

Parent: FWR Holdings, LLC

Address: 301 N. Broadway, Suite 300, Milwaukee, Wisconsin 53202

Phone: 414-585-8900

Website: www.verlo.com

Franchising Since: 1989

Industry & Qualifications

Industry

Retail

Veteran Discount

10.0%

Multi-Unit Discount

40.0%

Franchise Fee

$30,000 - $50,000

Royalty

5.0%

Ad Fund: 2.50%

Total Investment

$239K - $784K

Outlet Information

Total Outlets

Franchised

Company-Owned

Opened (Last Year)

Closed (Last Year)

-1

Churn Breakdown (Last Year)

Terminations

Non-Renewals

Ceased Ops

Transfers

Reacquired

Item 19 (Financial Performance)

Disclosed

Data based on 13 franchisees operating 21 stores open since at least January 1,...

Financial Performance (Item 19)

Avg Unit Volume

$1,608,140

Median

$1,385,179

Highest

$2,948,357

Lowest

$578,481

% Achieving Avg

31.0%

Sample Size

13 units

Unit Economics

Gross Margin

67.0%

Labor Cost

15.0%

COGS

33.0%

Rent/Occupancy

8.0%

Avg Ticket

$1,441.92

Legal History

Litigation: None

Bankruptcy: None

Number	File name	Actions
22860	386530_Franchise__Verlo_Mattress_EFDID__386530_North Dakota_22860.pdf	View · Download
75029	386530_Franchise__Verlo_Mattress_EFDID__386530_Rhode Island_75029.pdf	View · Download
77789	386530_Franchise__Verlo_Mattress_EFDID__386530_North Dakota_77789.pdf	View · Download
155864	386530_Franchise__Verlo_Mattress_EFDID__386530_Virginia_155864.pdf	View · Download
159015	386530_Franchise__Verlo_Mattress_EFDID__386530_North Dakota_159015.pdf	View · Download
636536	636536_fwr--llc.pdf	View · Download
639343	639343_fwr--llc.pdf	View · Download
6140109	MN_31562-202405-08_fwr-llc.pdf	View · Download

Showing 1–8 of 8 files.