DFI DASHBOARD

Salty Dawg Pet Salon

Franchisee Contacts Former Franchisees

Franchise Information

Source: File #244762
FDD Issued: Jul 3, 2025
Extracted: Feb 20, 2026
Franchisor Details
Name: Purely Pet LLC
Parent: Loyalty, LLC
Address: 780 Lynnhaven Pkwy, Suite 240, Virginia Beach, Virginia 23452
Phone: (888) 412-7224
Franchising Since: 2024
Industry & Qualifications
Industry
Pet Services
Franchise Fee
$49,500
Royalty
8.0%
Ad Fund: 2.00%
Total Investment
$195K - $470K
Outlet Information
Total Outlets
2
Franchised
2
Opened (Last Year)
+0
Closed (Last Year)
-0
Churn Breakdown (Last Year)
Terminations
0
Non-Renewals
0
Ceased Ops
0
Transfers
0
Reacquired
0
Item 19 (Financial Performance)
Disclosed
Data from single Atlanta, GA outlet for fiscal year 2024. Outlet operated as com...
Financial Performance (Item 19)
Avg Unit Volume
$590,636
Sample Size
1 units
Legal History
Litigation: Yes
Pending: Ira Lubert and John Martinson v. John T. Hewitt, ATAX, LLC, and Loyalty, LLC (Case No. 2505...
Number File name Actions
47822 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Virginia_47822.pdf View · Download
123685 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Virginia_123685.pdf View · Download
125950 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Maryland_125950.pdf View · Download
135601 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Virginia_135601.pdf View · Download
180715 530489_Franchise__Salty_Dawg__Area_Representati_Virginia_180715.pdf View · Download
182791 531940_Franchise__Salty_Dawg_Pet_Salon__Unit__E_South Dakota_182791.pdf View · Download
182797 530489_Franchise__Salty_Dawg__Area_Representati_South Dakota_182797.pdf View · Download
185089 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Virginia_185089.pdf View · Download
188043 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Illinois_188043.pdf View · Download
189041 530489_Franchise__Salty_Dawg__Area_Representati_Maryland_189041.pdf View · Download
192364 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Maryland_192364.pdf View · Download
221978 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Illinois_221978.pdf View · Download
227758 530489_Franchise__Salty_Dawg__Area_Representati_Virginia_227758.pdf View · Download
232531 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Maryland_232531.pdf View · Download
232571 530489_Franchise__Salty_Dawg__Area_Representati_Maryland_232571.pdf View · Download
237728 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Maryland_237728.pdf View · Download
239008 530489_Franchise__Salty_Dawg__Area_Representati_New York_239008.pdf View · Download
240642 530489_Franchise__Salty_Dawg__Area_Representati_Maryland_240642.pdf View · Download
241412 530489_Franchise__Salty_Dawg__Area_Representati_Virginia_241412.pdf View · Download
243586 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Virginia_243586.pdf View · Download
243755 531940_Franchise__Salty_Dawg_Pet_Salon__Unit__E_New York_243755.pdf View · Download
244472 530489_Franchise__Salty_Dawg__Area_Representati_Virginia_244472.pdf View · Download
244755 530489_Franchise__Salty_Dawg__Area_Representati_Maryland_244755.pdf View · Download
244762 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Maryland_244762.pdf View · Download
249630 530489_Franchise__Salty_Dawg__Area_Representati_Illinois_249630.pdf View · Download
253466 530489_Franchise__Salty_Dawg__Area_Representati_New York_253466.pdf View · Download
256443 531940_Franchise__Salty_Dawg_Pet_Salon__Unit__E_South Dakota_256443.pdf View · Download
256450 530489_Franchise__Salty_Dawg__Area_Representati_South Dakota_256450.pdf View · Download
261869 531940_Franchise__Salty_Dawg_Pet_Salon__Unit__E_New York_261869.pdf View · Download
637212 637212_purely-pet-llc.pdf View · Download
637213 637213_purely-pet-llc.pdf View · Download
638605 638605_purely-pet-llc.pdf View · Download
638606 638606_purely-pet-llc.pdf View · Download
Showing 1–33 of 33 files.
Prev Page 1 of 1 Next