Potbelly Sandwich Shop

Franchise Information

Analyzed filing: MN · File #1919768348
Filed: Jul 15, 2026
FDD Issued: Apr 23, 2026
Extracted: Aug 23, 2026
Analyzed
Franchisor Details
Name: Potbelly Franchising, LLC
Parent: Hero Franchising Inc. (HFI)
Address: 500 West Madison Street, Suite 1000, Chicago, Illinois 60661
Phone: (312) 951-0600
Franchising Since: 2009
Industry & Qualifications
Industry
Food & Beverage
Training
6 weeks
Multi-Unit Discount
50.0%
Franchise Fee
$40,000
Royalty
6.0%
Ad Fund: 3.0%
Total Investment
$629K - $999K
Initial Term
10 years
Renewable
Outlet Information
Total Outlets (2025)
470
Franchised
122
Company-Owned
348
Opened (Last Year)
+31
Closed (Last Year)
-2
Churn Breakdown (Last Year)
Terminations
2
Non-Renewals
0
Ceased Ops
0
Transfers
0
Reacquired
0
Item 19 (Financial Performance)
Disclosed
2025 franchised Potbelly Shops (All Shops category). Excludes 24 shops not open...
Financial Performance (Item 19)
Avg Unit Volume (through Dec 2025)
$1,344,085
Median
$1,195,243
Highest
$4,599,072
Lowest
$601,352
% Achieving Avg
34.0%
Sample Size
97 units
Legal History
Litigation: None
Bankruptcy: None
Number File name Source State Filing Date Actions
1072968087 MN_36195-202604-08_potbelly-franchising,-llc.pdf
Alternate source copy · newest filing
MN Jul 15, 2026 Restricted
728051810 MN_36195-202604-15_potbelly-franchising,-llc.pdf
Alternate source copy
MN Jul 15, 2026 Restricted
1423665290 MN_36195-202604-07_potbelly-franchising,-llc.pdf
Alternate source copy
MN Jul 15, 2026 Restricted
1919768348 MN_36195-202604-12_potbelly-franchising,-llc.pdf
Canonical 2026 analysis
MN Jul 15, 2026 Restricted
807077523 MN_34999-202510-03_potbelly-franchising,-llc.pdf
Alternate source copy
MN Oct 30, 2025 Restricted
1748337921 MN_34999-202510-04_potbelly-franchising,-llc.pdf
Alternate source copy
MN Oct 30, 2025 Restricted
638973 638973_potbelly-franchising--llc.pdf
Canonical 2025 analysis
WI Oct 27, 2025
FDD issue date
Restricted
1933948534 MN_33998-202504-09_potbelly-franchising,-llc.pdf
Alternate source copy
MN Jun 6, 2025 Restricted
1264590762 MN_33998-202504-03_potbelly-franchising,-llc.pdf
Alternate source copy
MN Jun 6, 2025 Restricted
233788 430278_Franchise__Potbelly_Sandwich_Shop__EFDID_Virginia_233788.pdf
Alternate source copy
VA Apr 30, 2025
FDD issue date
Restricted
222720 430278_Franchise__Potbelly_Sandwich_Shop__EFDID_North Dakota_222720.pdf
Alternate source copy
ND Apr 30, 2025
FDD issue date
Restricted
227910 430278_Franchise__Potbelly_Sandwich_Shop__EFDID_South Dakota_227910.pdf
Alternate source copy
SD Apr 30, 2025
FDD issue date
Restricted
893910811 MN_31509-202404-07_potbelly-franchising,-llc.pdf
Alternate source copy
MN May 15, 2024 Restricted
1476350862 MN_31509-202404-08_potbelly-franchising,-llc.pdf
Alternate source copy
MN May 15, 2024 Restricted
153174 430278_Franchise__Potbelly_Sandwich_Shop__EFDID_Virginia_153174.pdf
Alternate source copy
VA Apr 30, 2024
FDD issue date
Restricted
148528 430278_Franchise__Potbelly_Sandwich_Shop__EFDID_South Dakota_148528.pdf
Canonical 2024 analysis
SD Apr 30, 2024
FDD issue date
Restricted
157689 430278_Franchise__Potbelly_Sandwich_Shop__EFDID_North Dakota_157689.pdf
Alternate source copy
ND Apr 30, 2024
FDD issue date
Restricted
636443 636443_potbelly-franchising--llc.pdf
Alternate source copy
WI Apr 30, 2024
FDD issue date
Restricted
105126 430278_Franchise__Potbelly_Sandwich_Shop__EFDID_Maryland_105126.pdf
Canonical 2023 analysis
MD Jun 29, 2023
FDD issue date
Restricted
99317 430278_Franchise__Potbelly_Sandwich_Shop__EFDID_North Dakota_99317.pdf
Alternate source copy
ND May 18, 2023
FDD issue date
Restricted
78783 430278_Franchise__Potbelly_Sandwich_Shop__EFDID_South Dakota_78783.pdf
Alternate source copy
SD May 18, 2023
FDD issue date
Restricted
26620 430278_Franchise__Potbelly_Sandwich_Shop__EFDID_North Dakota_26620.pdf
Alternate source copy
ND May 27, 2022
FDD issue date
Restricted
42678 430278_Franchise__Potbelly_Sandwich_Shop__EFDID_Virginia_42678.pdf
Canonical 2022 analysis
VA May 27, 2022
FDD issue date
Restricted
32264 430278_Franchise__Potbelly_Sandwich_Shop__EFDID_South Dakota_32264.pdf
Alternate source copy
SD May 27, 2022
FDD issue date
Restricted
12218 430278_Franchise__Potbelly_Sandwich_Shop__EFDID_North Dakota_12218.pdf
Canonical 2021 analysis
ND Jun 15, 2021
FDD issue date
Restricted
Showing 1–25 of 25 files.
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