Verlo Mattress

Franchise Information

Analyzed filing: WI · File #639343

FDD issued: Apr 30, 2025

FDD Issued: Apr 30, 2025

Extracted: May 1, 2026

Analyzed

Franchisor Details

Name: FWR, LLC

Parent: FWR Holdings, LLC

Address: 301 N. Broadway, Suite 300, Milwaukee, Wisconsin 53202

Phone: 414/585-8900

Website: www.verlo.com

Franchising Since: 1989

Industry & Qualifications

Industry

Retail

Veteran Discount

10.0%

Franchise Fee

$25,000 - $50,000

Royalty

5.0%

Ad Fund: 2.5%

Total Investment

$218K - $696K

Initial Term

10 years

Renewable

Outlet Information

Total Outlets

Franchised

Company-Owned

Opened (Last Year)

+10

Closed (Last Year)

-2

Churn Breakdown (Last Year)

Terminations

Non-Renewals

Ceased Ops

Transfers

Reacquired

Item 19 (Financial Performance)

Disclosed

Average Net Sales from Table 2. Median, high, low from Notes. 7 of 15 franchisee...

Financial Performance (Item 19)

Avg Unit Volume

$1,356,522

Median

$1,040,309

Highest

$2,917,700

Lowest

$17,235

% Achieving Avg

47.0%

Sample Size

15 units

Unit Economics

Gross Margin

69.0%

Labor Cost

13.0%

COGS

31.0%

Rent/Occupancy

10.0%

Avg Ticket

$1,494.92

Legal History

Litigation: None

Bankruptcy: None

View filing:

Number	File name	Source State	Filing Date	Actions
639343	639343_fwr--llc.pdf Canonical 2025 analysis · newest filing	WI	Apr 30, 2025 FDD issue date	Restricted
6140109	MN_31562-202405-08_fwr-llc.pdf Alternate source copy	MN	Oct 18, 2024	Restricted
155864	386530_Franchise__Verlo_Mattress_EFDID__386530_Virginia_155864.pdf Alternate source copy	VA	May 2, 2024 FDD issue date	Restricted
159015	386530_Franchise__Verlo_Mattress_EFDID__386530_North Dakota_159015.pdf Canonical 2024 analysis	ND	May 2, 2024 FDD issue date	Restricted
636536	636536_fwr--llc.pdf Alternate source copy	WI	May 2, 2024 FDD issue date	Restricted
77789	386530_Franchise__Verlo_Mattress_EFDID__386530_North Dakota_77789.pdf Canonical 2023 analysis	ND	May 3, 2023 FDD issue date	Restricted
75029	386530_Franchise__Verlo_Mattress_EFDID__386530_Rhode Island_75029.pdf Alternate source copy	RI	May 3, 2023 FDD issue date	Restricted
22860	386530_Franchise__Verlo_Mattress_EFDID__386530_North Dakota_22860.pdf Canonical 2022 analysis	ND	May 3, 2022 FDD issue date	Restricted
15273	CA_15273.pdf Canonical 2019 analysis	CA	May 29, 2019	Restricted
12179	CA_12179.pdf Canonical 2018 analysis	CA	May 31, 2018	Restricted
9095	CA_9095.pdf Canonical 2017 analysis	CA	Jul 3, 2017	Restricted

Showing 1–11 of 11 files.