Dairy Queen / DQ

Franchise Information

Analyzed filing: VA · File #253670

FDD issued: Jun 18, 2025

FDD Issued: Jun 18, 2025

Extracted: Aug 25, 2026

Analyzed

Franchisor Details

Name: Dairy Queen of Virginia, Inc.

Parent: American Dairy Queen Corporation (head franchisor); ADQ's ultimate parent is Berkshire Hathaway, Inc.

Address: 12020 Wyndham Lake Drive, Glen Allen, VA 23059-7041

Phone: (804) 364-3006

Website: www.dq.com

Franchising Since: 1959

Industry & Qualifications

Industry

Food & Beverage

Franchise Fee

$45,000

Royalty

4.0%

Ad Fund: 3.0%

Total Investment

$585K - $2.57M

Initial Term

20 years

Renewable

Outlet Information

Total Outlets (2025)

Franchised

Opened (Last Year)

Closed (Last Year)

-2

Churn Breakdown (Last Year)

Terminations

Non-Renewals

Ceased Ops

Transfers

Reacquired

Exclusive Territory

Yes

Territory is the Commonwealth of Virginia; ADQ may be authorized to develop or l...

Item 19 (Financial Performance)

Disclosed

2024 data for 41 subfranchised free-standing DQ Grill & Chill restaurants in Vir...

Financial Performance (Item 19)

Avg Unit Volume (through Dec 2024)

$1,641,667

Median

$1,655,439

Highest

$3,039,340

Lowest

$709,549

% Achieving Avg

51.0%

Sample Size

41 units

Legal History

Litigation: Yes

Territory operator: no disclosable litigation. ADQ: several pending cases including a securities cla...

Bankruptcy: None

Number	File name	Source State	Filing Date	Actions
253670	488842_Franchise__Dairy_Queen_of_Virginia__Inc__Virginia_253670.pdf Canonical 2025 analysis · newest filing	VA	Jun 18, 2025 FDD issue date	Restricted
166427	488842_Franchise__Dairy_Queen_of_Virginia__Inc__Virginia_166427.pdf Canonical 2024 analysis	VA	Jul 1, 2024 FDD issue date	Restricted

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