Salty Dawg Pet Salon

Franchise Information

Analyzed filing: NY · File #327469
Filed: Jul 29, 2026
FDD Issued: Apr 30, 2026
Extracted: Oct 24, 2026
Analyzed
Franchisor Details
Name: Purely Pet LLC
Parent: Loyalty, LLC
Address: 780 Lynnhaven Pkwy, Suite 240, Virginia Beach, Virginia 23452
Phone: (888) 412-7224
Franchising Since: 2024
Industry & Qualifications
Industry
Pet Services
Franchise Fee
$49,500
Royalty
8.0%
Ad Fund: 2.0%
Total Investment
$195K - $470K
Initial Term
10 years
Renewable
Outlet Information
Total Outlets (2025)
2
Franchised
2
Opened (Last Year)
+0
Closed (Last Year)
-0
Churn Breakdown (Last Year)
Terminations
0
Non-Renewals
0
Ceased Ops
0
Transfers
1
Reacquired
0
Item 19 (Financial Performance)
Disclosed
FPR covers fiscal year ending December 31, 2025, representing 100% of qualifying...
Financial Performance (Item 19)
Avg Unit Volume (through Dec 2025)
$548,932
Median
$548,932
Highest
$602,766
Lowest
$495,098
% Achieving Avg
50.0%
Sample Size
2 units
Legal History
Litigation: Yes
CEO John T. Hewitt named in multiple actions, incl. pending: Lubert/Martinson v. Hewitt et al. (Pa....
Bankruptcy: None
Number File name Source State Filing Date Actions
333678 531940_Franchise__Salty_Dawg_Pet_Salon__Unit__E_South Dakota_333678.pdf
Alternate source copy · newest filing
SD Jul 31, 2026 Restricted
333683 530489_Franchise__Salty_Dawg__Area_Representati_South Dakota_333683.pdf
Alternate source copy
SD Jul 31, 2026 Restricted
327469 531940_Franchise__Salty_Dawg_Pet_Salon__Unit__E_New York_327469.pdf
Canonical 2026 analysis
NY Jul 29, 2026 Restricted
327481 530489_Franchise__Salty_Dawg__Area_Representati_New York_327481.pdf
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NY Jul 29, 2026 Restricted
318769 530489_Franchise__Salty_Dawg__Area_Representati_Virginia_318769.pdf
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VA Apr 30, 2026 Restricted
303836 530489_Franchise__Salty_Dawg__Area_Representati_Maryland_303836.pdf
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MD Apr 30, 2026 Restricted
300392 530489_Franchise__Salty_Dawg__Area_Representati_Illinois_300392.pdf
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IL Apr 30, 2026 Restricted
318662 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Virginia_318662.pdf
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VA Apr 30, 2026 Restricted
303827 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Maryland_303827.pdf
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MD Apr 30, 2026 Restricted
305025 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Illinois_305025.pdf
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IL Apr 30, 2026 Restricted
261869 531940_Franchise__Salty_Dawg_Pet_Salon__Unit__E_New York_261869.pdf
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NY Apr 18, 2025
FDD issue date
Restricted
256443 531940_Franchise__Salty_Dawg_Pet_Salon__Unit__E_South Dakota_256443.pdf
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SD Apr 18, 2025
FDD issue date
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243755 531940_Franchise__Salty_Dawg_Pet_Salon__Unit__E_New York_243755.pdf
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NY Apr 18, 2025
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244472 530489_Franchise__Salty_Dawg__Area_Representati_Virginia_244472.pdf
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VA Apr 18, 2025
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244755 530489_Franchise__Salty_Dawg__Area_Representati_Maryland_244755.pdf
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MD Apr 18, 2025
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253466 530489_Franchise__Salty_Dawg__Area_Representati_New York_253466.pdf
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NY Apr 18, 2025
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241412 530489_Franchise__Salty_Dawg__Area_Representati_Virginia_241412.pdf
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VA Apr 18, 2025
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240642 530489_Franchise__Salty_Dawg__Area_Representati_Maryland_240642.pdf
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MD Apr 18, 2025
FDD issue date
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256450 530489_Franchise__Salty_Dawg__Area_Representati_South Dakota_256450.pdf
Canonical 2025 analysis
SD Apr 18, 2025
FDD issue date
Restricted
227758 530489_Franchise__Salty_Dawg__Area_Representati_Virginia_227758.pdf
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VA Apr 18, 2025
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232571 530489_Franchise__Salty_Dawg__Area_Representati_Maryland_232571.pdf
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MD Apr 18, 2025
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249630 530489_Franchise__Salty_Dawg__Area_Representati_Illinois_249630.pdf
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IL Apr 18, 2025
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239008 530489_Franchise__Salty_Dawg__Area_Representati_New York_239008.pdf
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NY Apr 18, 2025
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244762 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Maryland_244762.pdf
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MD Apr 18, 2025
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237728 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Maryland_237728.pdf
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MD Apr 18, 2025
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243586 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Virginia_243586.pdf
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VA Apr 18, 2025
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232531 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Maryland_232531.pdf
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MD Apr 18, 2025
FDD issue date
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221978 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Illinois_221978.pdf
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IL Apr 18, 2025
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638605 638605_purely-pet-llc.pdf
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WI Apr 18, 2025
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638606 638606_purely-pet-llc.pdf
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WI Apr 18, 2025
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33148 CA_33148.pdf
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CA Jan 14, 2025 Restricted
30764 CA_30764.pdf
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CA Dec 5, 2024 Restricted
30021 CA_30021.pdf
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CA Oct 28, 2024 Restricted
182797 530489_Franchise__Salty_Dawg__Area_Representati_South Dakota_182797.pdf
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SD Aug 26, 2024
FDD issue date
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180715 530489_Franchise__Salty_Dawg__Area_Representati_Virginia_180715.pdf
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VA Aug 26, 2024
FDD issue date
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189041 530489_Franchise__Salty_Dawg__Area_Representati_Maryland_189041.pdf
Canonical 2024 analysis
MD Aug 26, 2024
FDD issue date
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637213 637213_purely-pet-llc.pdf
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WI Aug 26, 2024
FDD issue date
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182791 531940_Franchise__Salty_Dawg_Pet_Salon__Unit__E_South Dakota_182791.pdf
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SD Aug 19, 2024
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185089 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Virginia_185089.pdf
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VA Aug 19, 2024
FDD issue date
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192364 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Maryland_192364.pdf
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MD Aug 19, 2024
FDD issue date
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188043 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Illinois_188043.pdf
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IL Aug 19, 2024
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637212 637212_purely-pet-llc.pdf
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WI Aug 19, 2024
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135601 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Virginia_135601.pdf
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VA Mar 28, 2024
FDD issue date
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123685 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Virginia_123685.pdf
Canonical 2023 analysis
VA Dec 21, 2023
FDD issue date
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125950 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Maryland_125950.pdf
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MD Dec 21, 2023
FDD issue date
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26321 CA_26321.pdf
Canonical 2022 analysis
CA Jan 25, 2023 Restricted
47822 468878_Franchise__Purely_Pet__LLC_EFDID__468878_Virginia_47822.pdf
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VA Dec 14, 2022
FDD issue date
Restricted
22867 CA_22867.pdf
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CA Feb 22, 2022 Restricted
21684 CA_21684.pdf
Canonical 2021 analysis
CA Jun 30, 2021 Restricted
19723 CA_19723.pdf
Canonical 2020 analysis
CA Feb 1, 2021 Restricted
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