Deka Lash

Also filed as: DekaLash

Franchise Information

Analyzed filing: VA · File #252217

FDD issued: Aug 6, 2025

FDD Issued: Aug 6, 2025

Extracted: May 4, 2026

Analyzed

Franchisor Details

Name: DL Franchising, LLC

Parent: DL Brands, LLC

Address: 3527 Washington Road, McMurray, PA 15317

Phone: 724-271-8121

Website: DekaLash.com

Franchising Since: 2016

Industry & Qualifications

Industry

Beauty & Personal Care

Veteran Discount

25.0%

Franchise Fee

$19,900 - $59,900

Royalty

6.0%

Ad Fund: 3.0%

Total Investment

$286K - $461K

Outlet Information

Total Outlets

124

Franchised

124

Opened (Last Year)

Closed (Last Year)

-13

Churn Breakdown (Last Year)

Terminations

Non-Renewals

Ceased Ops

Reacquired

Exclusive Territory

Yes

Designated geographic area per franchise agreement

Item 19 (Financial Performance)

Disclosed

Gross Revenue includes all revenue from operations. Average Gross Revenue is sum...

Financial Performance (Item 19)

Avg Unit Volume

$280,909

Median

$273,851

Highest

$772,566

Lowest

$38,498

% Achieving Avg

47.1%

Sample Size

119 units

Legal History

Litigation: None

Bankruptcy: None

View filing:

Number	File name	Source State	Filing Date	Actions
1802438290	MN_34613-202508-07_dl-franchising,-llc.pdf Alternate source copy · newest filing	MN	Aug 29, 2025	Restricted
280969642	MN_34613-202508-08_dl-franchising,-llc.pdf Alternate source copy	MN	Aug 29, 2025	Restricted
252217	435171_Franchise__Deka_Lash_EFDID__435171_Virginia_252217.pdf Canonical 2025 analysis	VA	Aug 6, 2025 FDD issue date	Restricted
252483	435171_Franchise__Deka_Lash_EFDID__435171_South Dakota_252483.pdf Alternate source copy	SD	Aug 6, 2025 FDD issue date	Restricted
266807	435171_Franchise__Deka_Lash_EFDID__435171_New York_266807.pdf Alternate source copy	NY	Aug 6, 2025 FDD issue date	Restricted
256595	435171_Franchise__Deka_Lash_EFDID__435171_North Dakota_256595.pdf Alternate source copy	ND	Aug 6, 2025 FDD issue date	Restricted
255822	435171_Franchise__Deka_Lash_EFDID__435171_Illinois_255822.pdf Alternate source copy	IL	Aug 6, 2025 FDD issue date	Restricted
639598	639598_dl-franchising--llc.pdf Alternate source copy	WI	Aug 6, 2025 FDD issue date	Restricted
32388	CA_32388.pdf Alternate source copy	CA	Dec 31, 2024	Restricted
30449	CA_30449.pdf Alternate source copy	CA	Nov 5, 2024	Restricted
28781	CA_28781.pdf Alternate source copy	CA	Nov 1, 2024	Restricted
1046590629	MN_31973-202406-03_dl-franchising,-llc.pdf Alternate source copy	MN	Jul 5, 2024	Restricted
2021637787	MN_31973-202406-05_dl-franchising,-llc.pdf Alternate source copy	MN	Jul 5, 2024	Restricted
1813923150	MN_30467-202403-08_dl-franchising,-llc.pdf Canonical 2024 analysis	MN	Apr 24, 2024	Restricted
114537558	MN_30467-202403-09_dl-franchising,-llc.pdf Alternate source copy	MN	Apr 24, 2024	Restricted
26867	CA_26867.pdf Alternate source copy	CA	Mar 22, 2024	Restricted
165174	435171_Franchise__Deka_Lash_EFDID__435171_North Dakota_165174.pdf Alternate source copy	ND	Mar 5, 2024 FDD issue date	Restricted
173484	435171_Franchise__Deka_Lash_EFDID__435171_New York_173484.pdf Alternate source copy	NY	Mar 5, 2024 FDD issue date	Restricted
130558	435171_Franchise__Deka_Lash_EFDID__435171_North Dakota_130558.pdf Alternate source copy	ND	Mar 5, 2024 FDD issue date	Restricted
131150	435171_Franchise__Deka_Lash_EFDID__435171_New York_131150.pdf Alternate source copy	NY	Mar 5, 2024 FDD issue date	Restricted
101494	435171_Franchise__Deka_Lash_EFDID__435171_New York_101494.pdf Alternate source copy	NY	Mar 14, 2023 FDD issue date	Restricted
97830	435171_Franchise__Deka_Lash_EFDID__435171_North Dakota_97830.pdf Alternate source copy	ND	Mar 14, 2023 FDD issue date	Restricted
54284	435171_Franchise__Deka_Lash_EFDID__435171_North Dakota_54284.pdf Canonical 2023 analysis	ND	Mar 14, 2023 FDD issue date	Restricted
55610	435171_Franchise__Deka_Lash_EFDID__435171_New York_55610.pdf Alternate source copy	NY	Mar 14, 2023 FDD issue date	Restricted
25789	CA_25789.pdf Alternate source copy	CA	Oct 6, 2022	Restricted
23278	CA_23278.pdf Alternate source copy	CA	Apr 14, 2022	Restricted
39406	435171_Franchise__Deka_Lash_EFDID__435171_New York_39406.pdf Canonical 2022 analysis · verified	NY	Mar 14, 2022 FDD issue date	Restricted
39973	435171_Franchise__Deka_Lash_EFDID__435171_North Dakota_39973.pdf Alternate source copy	ND	Mar 14, 2022 FDD issue date	Restricted
13086	435171_Franchise__Deka_Lash_EFDID__435171_North Dakota_13086.pdf Alternate source copy	ND	Mar 14, 2022 FDD issue date	Restricted
20517	CA_20517.pdf Canonical 2021 analysis	CA	Jul 7, 2021	Restricted
18190	CA_18190.pdf Canonical 2020 analysis	CA	Sep 8, 2020	Restricted
15352	CA_15352.pdf Canonical 2019 analysis	CA	Jun 5, 2019	Restricted
11558	CA_11558.pdf Canonical 2018 analysis	CA	May 2, 2018	Restricted
8272	CA_8272.pdf Canonical 2017 analysis	CA	Apr 11, 2017	Restricted
5189	CA_5189.pdf Canonical 2016 analysis	CA	Apr 7, 2016	Restricted

Showing 1–35 of 35 files.