The Counter

Franchise Information

Analyzed filing: MN · File #677070757

Filed: Apr 28, 2026

FDD Issued: Mar 27, 2026

Extracted: Aug 27, 2026

Analyzed

Franchisor Details

Name: MTY Franchising USA, Inc.

Parent: MTY Franchising Inc. (MTY Canada), a subsidiary of MTY Food Group, Inc.

Address: 9311 E Via De Ventura, Scottsdale, Arizona 85258

Phone: (480) 362-4800

Website: www.thecounterfranchise.com

Franchising Since: 2006

Industry & Qualifications

Industry

Food & Beverage

Veteran Discount

20.0%

Multi-Unit Discount

28.6%

Franchise Fee

$20,000 - $35,000

Royalty

6.0%

Ad Fund: 1.0%

Total Investment

$712K - $1.99M

Initial Term

10 years

Renewable

Outlet Information

Total Outlets (2025)

Franchised

Company-Owned

Opened (Last Year)

Closed (Last Year)

-2

Churn Breakdown (Last Year)

Terminations

Non-Renewals

Ceased Ops

Transfers

Reacquired

Item 19 (Financial Performance)

Disclosed

Data based on unaudited weekly sales reports from franchisees for Dec 1, 2024 -...

Financial Performance (Item 19)

Avg Unit Volume (through Nov 2025)

$2,311,053

Median

$2,240,648

% Achieving Avg

50.0%

Sample Size

6 units

View filing:

Number	File name	Source State	Filing Date	Actions
217190327	MN_35642-202603-09_mty-franchising-usa,-inc..pdf Alternate source copy · newest filing	MN	Apr 28, 2026	Restricted
2050543833	MN_35642-202603-14_mty-franchising-usa,-inc..pdf Alternate source copy	MN	Apr 28, 2026	Restricted
677070757	MN_35642-202603-18_mty-franchising-usa,-inc..pdf Canonical 2026 analysis	MN	Apr 28, 2026	Restricted
78681444	MN_35642-202603-06_mty-franchising-usa,-inc..pdf Alternate source copy	MN	Apr 28, 2026	Restricted
310264	437293_Franchise__The_Counter_EFDID__437293_Virginia_310264.pdf Alternate source copy	VA	Mar 27, 2026 FDD issue date	Restricted
284844	437293_Franchise__The_Counter_EFDID__437293_Virginia_284844.pdf Alternate source copy	VA	Mar 27, 2026 FDD issue date	Restricted
285270	437293_Franchise__The_Counter_EFDID__437293_South Dakota_285270.pdf Alternate source copy	SD	Mar 27, 2026 FDD issue date	Restricted
1849199222	MN_33109-202503-02_mty-franchising-usa,-inc..pdf Alternate source copy	MN	Aug 18, 2025	Restricted
1186608469	MN_33109-202503-01_mty-franchising-usa,-inc..pdf Alternate source copy	MN	Aug 18, 2025	Restricted
209950	437293_Franchise__The_Counter_EFDID__437293_Virginia_209950.pdf Alternate source copy	VA	Mar 28, 2025 FDD issue date	Restricted
263781	437293_Franchise__The_Counter_EFDID__437293_Virginia_263781.pdf Canonical 2025 analysis	VA	Mar 28, 2025 FDD issue date	Restricted
212611	437293_Franchise__The_Counter_EFDID__437293_South Dakota_212611.pdf Alternate source copy	SD	Mar 28, 2025 FDD issue date	Restricted
638014	638014_mty-franchising-usa--inc-.pdf Alternate source copy	WI	Mar 28, 2025 FDD issue date	Restricted
2030266719	MN_30740-202403-09_mty-franchising-usa,-inc..pdf Canonical 2024 analysis	MN	Nov 26, 2024	Restricted
363738420	MN_30740-202403-02_mty-franchising-usa,-inc..pdf Alternate source copy	MN	Nov 26, 2024	Restricted
134004	437293_Franchise__The_Counter_EFDID__437293_Virginia_134004.pdf Alternate source copy	VA	Mar 28, 2024 FDD issue date	Restricted
137030	437293_Franchise__The_Counter_EFDID__437293_South Dakota_137030.pdf Alternate source copy	SD	Mar 28, 2024 FDD issue date	Restricted
56013	510144_Franchise__The_Counter_EFDID__510144_Virginia_56013.pdf Canonical 2023 analysis	VA	Mar 28, 2023 FDD issue date	Restricted
60016	437293_Franchise__The_Counter_EFDID__437293_South Dakota_60016.pdf Alternate source copy	SD	Mar 28, 2023 FDD issue date	Restricted
13742	510144_Franchise__The_Counter_EFDID__510144_North Dakota_13742.pdf Canonical 2022 analysis	ND	Mar 28, 2022 FDD issue date	Restricted
6856	CA_6856.pdf Canonical 2016 analysis	CA	Aug 11, 2016	Restricted

Showing 1–21 of 21 files.