The Counter

Franchise Information

Analyzed filing: MN · File #78681444

Filed: Apr 28, 2026

FDD Issued: Mar 27, 2026

Extracted: Aug 25, 2026

Analyzed

Franchisor Details

Name: MTY Franchising USA, Inc.

Parent: MTY Franchising Inc. (MTY Canada), a subsidiary of MTY Food Group, Inc.

Address: 9311 E Via De Ventura, Scottsdale, Arizona 85258

Phone: (480) 362-4800

Website: www.thecounterfranchise.com

Franchising Since: 2006

Industry & Qualifications

Industry

Food & Beverage

Veteran Discount

20.0%

Franchise Fee

$20,000 - $35,000

Royalty

6.0%

Ad Fund: 3.0%

Total Investment

$712K - $1.99M

Initial Term

10 years

Renewable

Outlet Information

Total Outlets (2025)

Franchised

Company-Owned

Opened (Last Year)

Closed (Last Year)

-3

Churn Breakdown (Last Year)

Terminations

Non-Renewals

Ceased Ops

Transfers

Reacquired

Item 19 (Financial Performance)

Disclosed

Period December 1, 2024 through November 30, 2025. Based on unaudited weekly sal...

Financial Performance (Item 19)

Avg Unit Volume (through Nov 2025)

$2,311,053

Median

$2,240,648

% Achieving Avg

50.0%

Sample Size

6 units

View filing:

Number	File name	Source State	Filing Date	Actions
217190327	MN_35642-202603-09_mty-franchising-usa,-inc..pdf Alternate source copy · newest filing	MN	Apr 28, 2026	Restricted
2050543833	MN_35642-202603-14_mty-franchising-usa,-inc..pdf Alternate source copy	MN	Apr 28, 2026	Restricted
677070757	MN_35642-202603-18_mty-franchising-usa,-inc..pdf Alternate source copy	MN	Apr 28, 2026	Restricted
78681444	MN_35642-202603-06_mty-franchising-usa,-inc..pdf Canonical 2026 analysis	MN	Apr 28, 2026	Restricted
1849199222	MN_33109-202503-02_mty-franchising-usa,-inc..pdf Alternate source copy	MN	Aug 18, 2025	Restricted
1186608469	MN_33109-202503-01_mty-franchising-usa,-inc..pdf Alternate source copy	MN	Aug 18, 2025	Restricted
209950	437293_Franchise__The_Counter_EFDID__437293_Virginia_209950.pdf Alternate source copy	VA	Mar 28, 2025 FDD issue date	Restricted
263781	437293_Franchise__The_Counter_EFDID__437293_Virginia_263781.pdf Alternate source copy	VA	Mar 28, 2025 FDD issue date	Restricted
212611	437293_Franchise__The_Counter_EFDID__437293_South Dakota_212611.pdf Canonical 2025 analysis · verified	SD	Mar 28, 2025 FDD issue date	Restricted
638014	638014_mty-franchising-usa--inc-.pdf Alternate source copy	WI	Mar 28, 2025 FDD issue date	Restricted
2030266719	MN_30740-202403-09_mty-franchising-usa,-inc..pdf Canonical 2024 analysis	MN	Nov 26, 2024	Restricted
363738420	MN_30740-202403-02_mty-franchising-usa,-inc..pdf Alternate source copy	MN	Nov 26, 2024	Restricted
134004	437293_Franchise__The_Counter_EFDID__437293_Virginia_134004.pdf Alternate source copy	VA	Mar 28, 2024 FDD issue date	Restricted
137030	437293_Franchise__The_Counter_EFDID__437293_South Dakota_137030.pdf Alternate source copy	SD	Mar 28, 2024 FDD issue date	Restricted
56013	510144_Franchise__The_Counter_EFDID__510144_Virginia_56013.pdf Canonical 2023 analysis	VA	Mar 28, 2023 FDD issue date	Restricted
60016	437293_Franchise__The_Counter_EFDID__437293_South Dakota_60016.pdf Alternate source copy	SD	Mar 28, 2023 FDD issue date	Restricted
13742	510144_Franchise__The_Counter_EFDID__510144_North Dakota_13742.pdf Canonical 2022 analysis	ND	Mar 28, 2022 FDD issue date	Restricted
6856	CA_6856.pdf Canonical 2016 analysis	CA	Aug 11, 2016	Restricted

Showing 1–18 of 18 files.